DonorSee Enhanced Tipping & Trust

client

Webflow

result

Font, User Interface

website

CSS Award

year

2021

launch project

Context

DonorSee is a global giving platform where people can see the direct impact of their donations through video updates. While the mission and product are strong, donor confidence and tipping engagement were lower than expected.

We noticed two key challenges in the donation flow:

Low tip participation: Only 2.95% of total donation volume came from tips.
High drop-off rate: 34% of donors abandoned the process between selecting an amount and completing the payment.

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The Problem

The existing donation interface relied on a static dropdown for tipping, making it difficult to adjust amounts. The copy around tipping lacked context or emotional incentive, leaving donors unsure why tips mattered.

At the same time, the donation screen missed key trust signals that reassure new donors—particularly those unfamiliar with the platform or its vetting process.

(Here you could insert before/after visuals to illustrate the old flow and friction points.)

The Solution

We redesigned the donation flow with two main goals:

Encourage more tips through an intuitive, slider-based experience paired with persuasive, purpose-driven messaging.
Increase trust and completion rates by integrating visible, credible trust indicators at key moments in the journey.

Key Enhancements:

Ehanced Tipping: Replaced the dropdown with an interactive slider that defaults to 12% and dynamically updates the total.
- Persuasive copy: “Your tip helps us share more life-changing stories and support trusted nonprofits around the world.”
- Real-time preview: “Your tip: $2.00 (10%)”
- Dynamic total updates and gentle nudge if tip is set to zero.

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Trust Section: Introduced a “Donate with Confidence” area, highlighting:
- Vetted projects and partners
- Video updates for every donation
- Secure payments through Stripe
- DonorSee’s transparency seal

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Streamlined UI: The modal was rebuilt to show a clear summary of donation + tip + total, followed by a smooth transition to payment. Logged-in and guest users both experience a consistent, confidence-building flow.

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Results

The update launched across DonorSee’s web platform and was tracked for conversion and tipping performance.

(You can insert your data and results here — for example, change in tip percentage, completion rate, or overall donation volume.)

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.

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