$170,000 in Additional Revenue From One Funnel Fix

DonorSee, a global charitable giving platform with over 22,000 funded projects, generated $170,000 in additional revenue after a conversion audit by Cian Condon at Conversion Haus identified a single sequencing flaw in their donation flow.

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The Problem

When a platform's core value proposition depends on donors receiving video follow-ups from recipients, losing 45% of donors before they create a profile is not a retention problem. It is a funnel problem.

That was DonorSee's situation. A giving platform that had raised over $10 million for people in need, with 60,000 video updates sent from recipients to donors worldwide. The product worked. The donation flow did not.

Nearly half of donors were completing transactions as guests. DonorSee could not reconnect with them. Those donors never received the follow-up video that made the platform worth using. The experience DonorSee had built, and that drove 3x the industry average in repeat giving, was being skipped by nearly half of new donors.

DonorSee brought in Conversion Haus for a conversion audit to find out where the process was breaking down.

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The Problem

The problem was sequencing, not messaging.

New donors were being asked to create a profile after completing their donation. By that point, the transaction felt finished.

Asking for account creation at that stage felt like an additional task after the real thing was already done, and 45% of users left without creating a profile.

The fix was not about persuasion. It was about order.

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